Archive for the ‘love’ Category

WOM

Monday, January 7th, 2008

Word of mouth. Gotta be the best marketing yet. Few things are ever so viral, organic, and rich.

I had a wonderful client from last summer that apparently was showing off their album over the holiday, and I had the good fortune to receive an inquiry from one of their friends about designing their wedding album. I’m humbled to say the least.

Here’s the book they saw.

A working definition of success

Friday, December 21st, 2007

What is success?

Is it winning? Is it not coming in dead last? Or is it just giving breath to a vision, making a bit of progress in a given direction, or crossing off 3 out of 5 goals on a list?

The hackers say small steps are not a problem for big goals. Simple Dollar says be specific. The Bible says to ‘write the vision.’ So what is it?

Month’s ago I spoke to some 8th graders about whether or not it was having the DB9 in the garage beneath the hardwood-floored bedroom with the $3-7K mattress

Here’s the fun part.

That’s for you to decide. But whatever you side. Make sure you remember what it is.